#1 of 50
global SDRs
Founder-executed Fractional SDR services for B2B SaaS
Experienced outbound,
without the hiring delay.
Targeted cold calling and managed LinkedIn outreach, personally operated by the person you hired and translated into weekly market intelligence.
Phone+LinkedIn→Qualified pipeline
Selective capacity. Maximum of three active clients.
Live phone signal
LinkedIn engagement
Qualified conversations
One market. Two channels. Clearer signal.
120%+
quota for several yearsEvery call
made personally by Steve SylasThe Cerulean operating model
One account list. Two channels. One accountable operator.
Phone creates live conversations. LinkedIn creates recognition and an asynchronous path to reply. Cerulean coordinates both around the same ICP, offer, and message so each signal improves the next touch.
1,200–1,500
Expected monthly call attempts
Steve personally runs focused call blocks, handles live conversations, documents outcomes, and adjusts volume when productive talk time rises.
One sender
Managed LinkedIn outreach
One genuine, client-approved LinkedIn sender supports coordinated messaging, response handling, and meeting conversion around the same ICP.
Weekly
Market intelligence
Channel performance, objections, buyer language, and targeting patterns become practical recommendations instead of disappearing into a dashboard.
Call volume varies with connect rates, live-conversation time, callbacks, and qualification. Productive conversations take priority over artificial dial counts.
The two-week pilot
Validate the motion before you commit.
Start with a focused multichannel sprint designed to prove execution, surface real buyer feedback across phone and LinkedIn, and determine whether the economics support continuing.
Pilot investment
$2,000one time
- Two weeks of founder-executed phone outreach
- One coordinated LinkedIn sequence
- Total cross-channel activity visibility
- Two Market Intelligence Reports
- No obligation to continue
Before the first touch
Align the economics
We pressure-test your ACV, close rate, sales cycle, ICP, and current outbound plan so the pilot begins with a clear hypothesis.
Weeks one and two
Launch the coordinated motion
Steve personally makes the calls, manages the LinkedIn campaign, handles meaningful replies, and documents every useful signal.
At the end of each week
Turn outreach into intelligence
You receive a practical report covering channel performance, market reactions, messaging implications, and recommended next moves.
After the pilot
Continue only if the case is clean
If the signals and economics support a full engagement, we continue. If they do not, you still leave with the data and recommendations.
Market intelligence from the front line
More useful than an activity dashboard.
Activity volume matters. But the more durable value is learning why buyers engage, why they do not, and what your next SDR should say differently. Cerulean translates live calls and LinkedIn responses into decisions your team can use.
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Even before your sales cycle closes, you will know exactly what your market is saying.
CeruleanMarket Intelligence Report
WeeklySignal strength
- 01 Phone and LinkedIn performance by channel
- 02 Segment and persona response patterns
- 03 Objections in the market's own language
- 04 Messaging hooks that create engagement
- 05 Clear recommendations for the next week
Built from documented calls and LinkedIn responses, not assumptions.
Why Cerulean is different
You are hiring the operator, not the agency layers.
The person who earns your trust on the sales call is the same person who represents your company in the market.
Founder-executed
Every call is personally made by Steve Sylas, who also manages the LinkedIn motion and meaningful replies. There is no junior-rep handoff.
Built for truth, not theater
You see calls, dispositions, LinkedIn activity, objections, and actual market response. The work informs decisions instead of inflating reports.
Selective by design
Cerulean supports no more than three active clients, protecting the attention, preparation, and execution quality behind the offer.
Your operator
Proven in the seat. Proven leading the room.
Before moving into enterprise sales, Steve ranked first among 50 global SDRs twice. He later coached and led an SDR team above 120% quota for several years. Cerulean puts that experience directly into your phone and LinkedIn motion.
SDR executionTeam leadershipEnterprise sales
The right client profile
Premium outbound only works when the economics do.
Cerulean is intentionally not the right answer for every company. A short fit call determines whether the pilot has a responsible path to ROI.
Likely a strong fit
- B2B SaaS with a defined, reachable buyer
- Enough ACV and margin to support premium outbound
- An internal closer ready to run qualified meetings
- Hiring an SDR or adding experienced outbound capacity
- Leadership willing to learn from market feedback
Probably not the right fit
- Product-market fit is still unproven
- Low-value transactions require extreme meeting volume
- No one can consistently close qualified opportunities
- The only desired outcome is a guaranteed meeting count
- There is no appetite to adjust the message or ICP
After a successful pilot
A complete founder-led outbound engagement.
If the pilot demonstrates a viable path and both sides want to continue, Cerulean transitions into an ongoing monthly engagement.
Continuing is never automatic. The recommendation is based on the signals, the economics, and whether Cerulean can create meaningful value.
Full engagement
$8,000per month
1,200–1,500 expected call attempts2 coordinated channels1 accountable operator
- Founder-executed cold calling
- Managed LinkedIn outreach through one approved sender
- Coordinated targeting and messaging refinement
- Human response handling and meeting booking
- Full cross-channel activity and outcome visibility
- Weekly market intelligence reporting
Limited to three active clients at a time.
Common questions
A clear offer, without fine-print surprises.
Does Cerulean replace an in-house SDR?
Not necessarily. Cerulean can provide experienced coverage while you hire, validate an outbound motion your SDR can inherit, or add focused phone and LinkedIn capacity alongside an existing team.
Do you guarantee a number of meetings?
No responsible operator can guarantee buyer behavior. Cerulean guarantees the agreed service scope, transparent cross-channel activity, documented outcomes, and direct market intelligence. The pilot lets us evaluate real performance before a larger commitment.
Who actually executes the outreach?
Steve Sylas personally performs the calling and manages the coordinated LinkedIn motion. Cerulean does not outsource delivery to junior representatives or an offshore team.
How much monthly call volume should we expect?
A typical full engagement produces approximately 1,200 to 1,500 call attempts per month. Exact volume varies with live conversations, callbacks, and qualification because productive talk time takes priority over an artificial dial count.
Whose LinkedIn profile is used?
The engagement uses one genuine, client-approved sender who actually represents your company. The client retains ownership and control of the profile, and messaging is approved before launch.
What happens after the two-week pilot?
We review the evidence together. If the motion and economics support an ongoing engagement, you may continue at $8,000 per month. If not, the engagement ends with no further obligation.
Start with thirty minutes
See whether the math supports the motion.
We will compare Cerulean with your current outbound plan, hiring timeline, and ACV economics. If it is not a clean fit, you will hear that directly.